Grow your business better and faster


Is your business realising its full potential?

Welcome to Better Faster Growth. As an investor, owner, senior leader, or commercial lead you will always be striving to realise the full potential of your business.

leaders and sales teams

We apply a pragmatic, objective approach to working with leaders and sales teams to create value sustainably and quickly. 


 For investors we undertake rapid, comprehensive, evidence-based due diligence of the sales force.


Positioning for Growth

We support companies to define or revisit their purpose. With the right purpose we help ensure products or services profitably match customer needs by market and can shape / implement an operating model to deliver.

Sales Effectiveness

We help ensure sales teams are focused, engaged and enabled to deliver your organisation's growth objectives


Better Faster Growth has assessed several of our intended acquisitions. Their evidence-based approach and focus on tangible recommendations to accelerate growth has been invaluable to LDC. We use the recommendations as part of the 100-day action list and work with Better Faster Growth where implementation support is required.

Harsha Ramanan (ex) LDC Value Creation Partner

Better Faster Growth supported us post-acquisition to develop an ambitious, detailed, prioritised and achievable growth plan to ensure BioPhorum is well positioned to deliver value.

Oliver Thomas CEO BioPhorum (a Five Arrows portfolio company)

Andy has supported our sales effectiveness efforts in the UK and across Europe, including performance management, prospect/client segmentation and retention. His hands-on, evidence-based and collaborative approach has helped set us up for growth.

Jan Marck Vrijlandt Group Chief Commercial Officer, Selecta

Andy Cook and the Better Faster Growth team worked with us to shape our healthcare service strategy and implement a cultural change programme to unlock the potential in our business. He came in with an open-minded and down to earth approach, analysing the facts before making recommendations that have increased our utilisation, made real cost efficiencies and will allow us to be more competitive in future tenders. Andy works in partnership and has a collaborative and understated style which is particularly suited to working with clinicians.

Adrian Stenson CEO, Blatchford

We used Better Faster Growth to structure our sales activities over a six month period. We were delighted to work with Andy and the team and enjoyed a significant subsequent revenue yoy increase. Easy to work with and effective are terms best to describe their solution.

Daniel Callaghan CEO (now NED), TalMix

Andy's team played a vital role in helping us review and refine our purpose and the direction we are taking. Their input has put us on a firm path to profitable growth and has been invaluable in clarifying our strategy and customer proposition.

Martin Lock CEO, Silversurfers

Andy's input has refocused our account management efforts by determining and prioritising those customers with the highest growth potential. His coaching input to team members has also been most appreciated.

Jonathon Ross Sales and Marketing Director, Marshall Leasing